www.bhs-business.com
www.bhs-business.com
  • A-Level
    • Economics - Theme 1
    • Economics - Theme 2
    • Economics - Theme 3
    • Economics - Theme 4
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  • GCSE Business
    • Business in the real world (Part 1)
    • Influences on business (Part 1)
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  • BTEC
    • UNIT 1- EXPLORING BUSINESS
    • Unit 2 - Developing a marketing campaign
    • Unit 4 - Managing an event
    • UNIT 17- Digital marketing
    • Unit 18: Creative Promotion
    • UNIT 22- MARKET RESEARCH
    • UNIT 3: Personal and Business Finance
  • Retail
    • Unit 1 - Customer experience
    • Unit 2 - Retail Business
    • Unit 3 - Retail operations
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WJEC - Level 1/2 award in retail business


The Level 1 / 2 Award in Retail Business (QAN - 600/8330/X) and the Level 1 / 2 Certificate in Retail Business (QAN - 601/3215/2) introduce learners to one of the most important employment sectors in the UK, exploring various aspects of retail business and investigating a range of retailers from large chains and department stores through to independent and virtual stores.

Statement of purpose
Link to WJEC website

Retail Business Unit 1: Customer Experience

For unit 1 students have the choice of selecting one of the following retailers: Topshop, Topman or JD Sports to research. They will apply the retail principles learnt in lessons to their retailer within their controlled assessment sessions in order to fully explore the customer experience. This unit will be submitted as 25% of the students overall retail grade received at the end of year 11. 

Blank Key Terms Sheet
Lesson 1: Introduction to Retail

AC 1.1

The 8 Key Principles of Customer Service
Introduction to the 8 Key Principles I
Homework: Retail Business Research
8 Key Principles Lesson II
Controlled Assessment Prep
Controlled Assessment

AC 3.1

Designing Research Tools
The Importance of Research
Mystery Shopper
Customer Survey
Audience - Validity and Reliability
Qualitative & Quantitative
Mystery Shopper Lesson 2
Audience - Sample
Creating Research Tools

AC 3.2

Analysing Research Tools
Analysing Research Tools - Quality
Analysing your Customer Survey
Analysing your Mystery Shop
Controlled Assessment

AC 1.2

Customer Interactions
Customer Interactions I
Retail Business Research
Customer Interactions II
Controlled Assessment

AC 2.1
​& 2.2

Identifying & Analysing Customer Wants and Needs
Identifying Customer Groups
Meeting Wants and Needs
Customer Wants and Needs
Controlled Assessment

AC 1.3

Retail Channels
Retail Channels I
Retail Channels III
Retail Channels II
Controlled Assessment
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