At a minimum, every executive scheduled for training must first receive a psychological evaluation. Examining employees not psychologically prepared or predisposed to benefit from the process helps companies avoid putting executives in deeply uncomfortable and even harmful positions. It is also important that companies hire independent mental health professionals to review coaching outcomes, to ensure that coaches don't ignore underlying problems or create new ones. As an expert in the field of business coaching, I understand the importance of finding the right advisor or consultant for your company's success.
A business coach typically works one-on-one with employees or with the company leader, guiding them towards developing the resources and skills needed to succeed. A coach can help in every phase of running a business, from starting it up, while it's growing, or when developing a new product. It is essential to consider how well an individual accepts feedback when determining if they are suitable for training. Someone who takes criticism well is likely to respond positively to coaching, while someone who resists it may ignore the coach's suggestions.
Coaches can easily expand their influence, moving from training to multipurpose counseling, because CEOs don't like to lose their reputation. Consultants generally go into “information-gathering mode” when they ask questions, while good coaches are curious by nature. There are many differences between training and consultation, and it is important to be aware of them. As an executive coach with a doctorate in psychology, my goal is to increase awareness of the difference between a “troubled executive” who can be trained to function effectively and an “executive with a problem that psychotherapy can best help.” Clients hire both coaches and consultants because of their experience, but they can often feel uncomfortable sharing their business problems with a consultant. A consultant is usually an expert in the field who provides technical and professional advice to clients based on their important understanding, knowledge and experience. Business leaders are constantly investing time and money in improving the comprehensive development of their executives through executive coaching.
If you want to find answers to your strategic business problems (such as how to improve marketing or sales flow), you might want to hire a consultant. Sadly, the wrong training ignores and even creates deep-seated psychological problems that, often, only psychotherapy can solve.