Business coaching can be a great way to help executives develop new skills, become better leaders, and improve their organization. However, it's important to be aware of the potential risks associated with using business coaching services. The wrong coach can do more harm than good by influencing clients in a counterproductive way or by making the organization, department, or team dysfunctional. One of the main risks is due to the high prices of services.
When selling an expensive service online, there's a greater risk of loss when it comes to chargebacks. That's why it's essential to have business accounts designed for high-risk companies that have protection against chargebacks and fraud. It's also important to match the coach with the executive. Both have their own style, personality, experience and knowledge that can undermine the effectiveness of the training program.
An experienced evaluator should be able to identify the right type of coach when it comes to understanding the employee's needs. When conducting business online or over the phone, there is an increased risk of fraud. To maximize the value of coaching, follow-up should be included from the beginning of the training. Executive coaching may also not make sense if the potential client has technical, skill, or knowledge gaps, in which case training or mentoring is more likely to add value than coaching. By evaluating each of the stages of coaching described above, organizations can minimize risks and achieve a greater return on investment by evaluating and improving the way clients and coaches are selected and matched, the way in which goals and expectations are aligned, the way in which confidentiality is defined and protected, the way in which the role of the coach is limited, and how best to incorporate responsibility and follow-up into each training commitment. Carefully screening, vetting, and interviewing a potential executive coach is essential to obtain the right education and experience relevant to the industry.
With the right coach, executive and timing, an executive can develop new skills, become a better leader and spread their positive influence to improve their organization.