7 Challenges of Having a Coaching Business and How to Overcome Them

Starting & scaling a business can be challenging for business coaches. In this article we discuss 7 common challenges & how they can overcome them.

7 Challenges of Having a Coaching Business and How to Overcome Them

Starting and scaling a business can be a long and arduous process. But for business coaches, the challenges don't end there. In this article, we'll discuss the seven most common challenges that business coaches face and how they can overcome them. The first issue a business coach faces is that their new client “doesn't have time”.

It can be difficult to help someone who is already busy with their own business. The power of 3x5 is a great way to get people started and get quick wins on the board. A small improvement per week, 52 weeks a year, means that the business owner will have a totally different business in six or 12 months. With every small victory comes a commitment to spend more time working ON their business. For other people, you have to explore their personal goals to find motivation and then match the business with those goals.

For example, they may want to work fewer hours a week or plan to take an extended trip abroad. The owners of Alchemy Cordials, Michael and Gail Bishop, had a goal of spending 12 months traveling abroad for five years. They achieved that goal in just two years. It all started with having a clear objective that would motivate them to improve the way they ran their business. A successful relationship between a business coach and their client depends on the willingness of each party to make it a “two-way street”.

But one of the most common challenges a coach faces is finding coaching clients for their business. You could imagine that the industry has more than reached its saturation point, but every day there is an influx of new coaches who become certified and add to that number. When you're recently certified as a coach, you don't have any social proof or experience to back up your offer, making it difficult to onboard paying clients to your business. Let's talk about the 7 common coaching business challenges that coaches face and how they can potentially overcome them. Rebecca explains that, in all forms of training and consulting, it is necessary to take the client from A to B. Convincing people to let themselves be coached by you when you don't have any support can be difficult and can cause your potential customers to have valid doubts, since they can't be sure that they're investing their hard-earned money in something that they have no guarantee will work. In addition, the coaching industry is also believed to be one of the fastest-growing sectors in the world.

In a post-COVID-19 world, there are a multitude of key challenges faced by business advisors and consulting sectors. Coach is an enterprise-level training software designed to be used by individual coaches and coaching companies.

How Can Coaches Overcome These Challenges?

The key to understanding this is that most coaching and consulting vehicles and concepts are too broad for clients to understand what you are going to do with them. Therefore, when talking about coaching and selling, it is perceived as a luxury service rather than as essential support. I believe that the main challenges for the coaching and business consulting sector will remain more stable and will be a little firmer. One way coaches can overcome these challenges is by creating content that demonstrates their expertise in their field.

This could include blog posts, videos, podcasts or webinars. This content should be tailored towards potential clients so they can see how you can help them achieve their goals. Additionally, coaches should focus on building relationships with potential clients through networking events or online communities. Another way coaches can overcome these challenges is by offering free consultations or trial sessions so potential clients can get an idea of what working with them would be like before committing financially.

This will also give coaches an opportunity to demonstrate their knowledge and expertise in their field. Finally, coaches should focus on building relationships with other professionals in their field who may be able to refer potential clients or provide valuable advice on how best to market themselves as a coach.


Business coaching is an incredibly rewarding profession but it does come with its own set of unique challenges. By understanding these challenges and taking steps to overcome them, coaches can ensure they are successful in helping their clients achieve their goals.

Mía Martin
Mía Martin

Hardcore beer trailblazer. Unapologetic bacon evangelist. Travel enthusiast. Lifelong music maven. Evil travel buff. Devoted food scholar.